We believe in nurturing the body from the inside out. Pain is your body’s way of communicating with you. It’s time to listen to your body and take control, naturally. Your journey to wellness begins with taking care of you. Lifestyle changes and Be Trū Wellness™ natural products work together to help you feel your best. And, our Be Trū family is here to support you along your journey to wellness.


Keith Gordon, Chief Executive Officer

A born innovator and businessman, Keith Gordon has been developing and launching successful companies for the last 30 years. He is currently a partner at Oso Natural Beverages based in Los Angeles and also owns a distribution company that fulfills products for powerhouses like Brookstone and

Keith was diagnosed with Celiac Disease five years ago, which caused severe allergies and pain throughout his entire body. He wanted a more natural approach to help alleviate the pain he was experiencing, so Keith started taking a special blend of herbal supplements and a daily regimen of natural hemp-based supplements.

The results he saw inspired him to help create a line of products that would have a positive impact on people’s lives. Keith currently resides in Los Angeles with his wife and two daughters.

Julie Wilson Gordon, President

Julie Wilson Gordon is originally from Parkersburg, WV. She relocated to Greensboro, NC and eventually started working as a Marketing Director for a local Harley-Davidson motorcycle dealer. Her passion for health came after enduring severe gastrointestinal disorders and stress that resulted from being a single mother and working nonstop. After several years of relying on doctors and prescription meds, she decided to do some research on natural ways to heal the body. After just 6 months of implementing severe changes to her diet and lifestyle, she felt like an entirely new person. 

This bred within her a deep passion to share her knowledge with the world, and continue to research the miraculous powers that lie within plant foods and herbs.

In 2008 she formed an herbal company called Raw-Nation. Her company’s debut product, Hot Rawks, was the first and only raw, certified organic libido enhancement supplement on the market. 

Julie’s commitment to quality organic products combined with an edgy, mainstream marketing campaign helped her achieve national publicity and led to exposure on Sirius Radio, Fox Television, Don Imus, Playboy Channel, and ESPN Radio, just to name a few.

In 2013, Julie accepted an offer to sell Raw-Nation so she could enjoy the fruits of her labor and focus on her family. She relocated to Los Angeles where she soon met several people who had miraculously transformed their health using non-psychoactive hemp extract. Julie’s entrepreneurial spirit was ignited once again, and Be Trū Wellness was born.

Julie’s goal for Be Trū Wellness is to help people get off harmful prescription drugs and promote overall wellness through organic and natural products and supplements using non-psychoactive hemp oil combined with other homeopathic ingredients. Julie currently resides in Los Angeles with her husband and teenage son.

Brad Halpern, Chief Marketing Officer

Brad single-handedly created the nearly $1 Billion retail egg white industry with his 1993 company, Eggology that pioneered the entire liquid egg white  category for retail and restaurants.  He marketed his company on a grand scale that included Oprah, Howard Stern, The NY Times, a featured segment on History Channel’s Modern Marvels, and Jay Leno famously drinking Eggology raw on The Tonight Show. 

Eggology became the brand leader available everywhere from Whole Foods, Costco and 7-Eleven. Brad’s company offered the first cage free and organic egg whites and was one of the first to provide home delivery by successfully shipping refrigerated products. A consummate innovator, he invented on-the-go egg whites that scramble in the microwave, and other high protein foods made with egg whites.  He sold Eggology in 2015. 

Brad won the Western Restaurant Association’s “Innovator Of The Year” award, Ernst & Young’s “Entrepreneur Of The Year” semi-finalist, and named #17 of the “50 People Who Changed the Worldwide Egg Industry.” 

His passion to change the world continued in 2013 when he was elected to City Council for the City of Westlake Village, CA and in 2016 elected as it’s Mayor.  Brad’s enthusiasm for his family and life is only equaled by his commitment for making lives better. 

Warren Sapp

Charismatic and loquacious, Warren Sapp is a Super Bowl Champion, Pro-Football Hall of Famer, Sports Media Analyst, Author, Social Media Enthusiast, Entrepreneur, Disruptor and Philanthropist.  He is recognized as one of the best defensive linemen in NFL history.

In the 1995 NFL Draft, Sapp was chosen 12th overall by the Tampa Bay Buccaneers and it took him just two years to be named to his first Pro Bowl in 1997. He was named Defensive Player of the Year (1999), NFL All Decade Team and recorded 77 sacks, the second highest in team history. In 2002, Sapp led the Buccaneers-as the league’s top defensive team-to capture the NFC South Title with the best record in team history (12-4). The Bucs went on to defeat the Oakland Raiders in Super Bowl XXXVII.

In 2004, Sapp signed with the Oakland Raiders. After an injury-plagued season in ’05, Sapp returned to his All-Pro form in 2006. Sapp played one more season with the Raiders in ’07 before announcing his retirement on Jan. 4, 2008.  After 13 years in the NFL and an accumulation of injuries, Sapp suffered from chronic pain and stiffness. In search of an alternative to anti-inflammatory pills, Sapp discovered Be Trū Wellness’ BODY Cream, found relief and became a part of the company.