Keith Gordon, Chief Executive Officer

A born innovator and businessman, Keith Gordon has been developing and launching successful companies for the last 30 years. He is currently a partner at Oso Natural Beverages based in Los Angeles and also owns a distribution company that fulfills products for powerhouses like Brookstone and Amazon.com. Keith was diagnosed with Celiac Disease five years ago, which caused severe allergies and pain throughout his entire body. He wanted a more natural approach to help alleviate the pain he was experiencing, so Keith started taking a special blend of herbal supplements and a daily regimen of natural hemp-based supplements. The results he saw inspired him to create Be Trū Organics, a line of products that would have a positive impact on people’s lives. Keith currently resides in Los Angeles with his wife and two daughters.