Keith Gordon, Chief Executive Officer & Co-Founder

A born innovator and businessman from New York City, Keith Gordon has been developing and launching successful companies for the last 30 years. Keith enjoys all aspects of the trajectory of business: from the early stages of conceptualizing a product, to managing existing companies with a secure client base and continual growth. He currently is a partner at Oso Natural Beverages based in Los Angeles, California and he owns a distribution company that fulfills products for powerhouse entities like Brookstone and Amazon.com. Keith was diagnosed with Celiac Disease 5 years ago, which caused severe allergies and pain throughout his entire body. Wanting to take a more natural approach to his diet to help alleviate the pain he was experiencing, Keith started taking a special blend of herbal supplements and a daily regimen of CBD-based supplements. With a zest to share his newfound health with others, Keith decided to collaborate with likeminded people who have changed their lives for the better. His goal of visualizing and creating the next product to help impact people’s lives in a favorable way has now come to fruition with Be Trū Organics™. He currently resides in Los Angeles with his wife and two daughters.